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Libin V Babu

Product Engineer | AI-Driven Experiences | Co-Founder of Animall

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about

Name: Libin V Babu
Co Founder @ Animall
Building AI-powered tools for 10M+ dairy farmers

About Me

I am a product-focused engineer and tech co-founder from Ranni, Kerala. Over the past decade I have built and scaled digital products across consumer internet, mobile-first India and now AI-native applications.

My career began with web development and growth experimentation, continued through high-scale consumer platforms, and eventually led me to co-found Animall. At Animall we serve more than 10 million dairy farmers with simple and efficient tech-driven workflows. Everything I build is designed for users who are not deeply familiar with technology, with an emphasis on clarity, trust and frictionless experiences.

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Hobbies

badminton | video gaming | hiking | table tennis

experience

Work Experience

2019-Present

Animall

Co Founder

Built and scaled a platform serving more than 10 million dairy farmers. Lead product and engineering across marketplace, e-commerce, and cattle assessment systems. Focus areas include mobile-first UX, AI-assisted workflows, backend integrations, SEO, and growth-driving experiments. Oversaw tech strategy, architecture, and hands-on product development.

2017-2019

Pratilipi

Growth Engineer

Led website rearchitecture and speed improvements. Implemented the growth stack, built multiple engagement experiments, and migrated the full platform to a modern Vue.js codebase. Improved performance and UX for millions of readers.

2012-2017

Perk Inc.

Creative Director

Owned frontend experience and led the design team through major growth phases. Contributed to the company’s path to IPO with improved UI systems, performance optimizations, and design leadership.

2011-2012

Erident Technologies

Web Developer

Worked on early web development, UI, and WordPress-based e-commerce. Built foundational skills in design, performance, and standard-compliant development.

education

Skills

Core Skills

  • • Product Engineering
  • • AI Integrations and Assistants
  • • Full-stack Web Development (React, Next.js, Node)
  • • Mobile-first UX for Under-digitized Users
  • • Progressive Web Apps and Offline-first Systems
  • • Data and Experimentation Frameworks
  • • System Design for Consumer-Scale Apps

Supporting Skills

  • • Frontend Architecture
  • • Chrome Extensions
  • • Voice Interfaces
  • • Design Systems
  • • Growth Experiments
  • • Analytics: Amplitude, Clevertap, Singular

Education

2011

Bachelor of Engineering

Major in Information Technology

College of Engineering Kallooppara (CUSAT)

2007

Higher Secondary

Science Group

MS Higher Secondary School, Ranny.

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